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ERIC Number: ED419920
Record Type: Non-Journal
Publication Date: 1997-Jul
Pages: 268
Abstractor: N/A
Reference Count: N/A
Plugging into Marketing Education.
Lunkenheimer, Gary; Swift, Teri
This text contains activities that allow marketing education instructors to integrate their curriculum with word-processing, spreadsheet, and presentation software. Their students can gain experience with technology, fulfill marketing education learner outcomes, and meet the demands of a marketing job. The instructor provides an outline for students' activities while allowing them to be creative users, decision makers, and explorers of software applications. The text is not a curriculum but contains activities to augment curriculum. After students are introduced to the marketing education concepts present in the activity, they are given an activity to complete. Although directions are given on how to complete the activity in a software application, computer software is not needed. The activities' steps are written to outline the steps in the process a student completes to create a product, form, or tool used in marketing education and to provide suggestions on what software feature can be used to accomplish the steps. The activities are categorized as follows: communications in marketing, economic concepts, employment and advancement, human relations in marketing, marketing operations, marketing management, advertising and sales promotion, selling, and marketing concepts. A list of the learner outcomes and competencies in each topic begins each section. Two indexes are: activities by learner outcome and software type, and activities by software type and learner outcome. (YLB)
Instructional Materials Laboratory, University of Missouri, 2316 Industrial Drive, Columbia, MO 65202; toll-free phone: 800-669-2465; (order no. 80-9000-I: $26.35).
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners; Teachers
Language: English
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Vocational and Adult Education.
Authoring Institution: Missouri Univ., Columbia. Instructional Materials Lab.
Identifiers - Location: Missouri