ERIC Number: ED419918
Record Type: Non-Journal
Publication Date: 1997-Jul
Reference Count: N/A
Marketing Education Assessment Guide. Performance-Based Activities with Authentic Assessments Instruments.
Everett, Donna R.
This guide presents performance-based authentic assessment ideas, samples, and suggestions to help marketing teachers and students respond to changes and pressures from outside the classroom. It contains 21 activities, each accompanied by a method of authentic assessment. In most cases, the authentic assessment method is a scoring device. The activities are categorized under these topics: communications in marketing; economic concepts; employment and advancement; human relations in marketing; marketing operations; marketing management; advertising and sales promotion; selling; and marketing concepts. Each activity consists of these components: title, learner outcome, competencies, objective, procedures, and additional activities, if any. Types of authentic assessment methods include performance checklists, classroom demonstration, self-evaluation, role playing, story board creation, questionnaires, and poster/collage. (YLB)
Descriptors: Business Administration, Business Education, Career Development, Communications, Competency Based Education, Distributive Education, Economics, Instructional Materials, Interpersonal Competence, Learning Activities, Marketing, Performance Based Assessment, Postsecondary Education, Secondary Education, Student Evaluation, Teaching Guides
Instructional Materials Laboratory, University of Missouri, 2316 Industrial Drive, Columbia, MO 65202; toll-free phone: 800-669-2465; http://iml.coe.missouri.edu (order no. 80-0020-I: $5).
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners; Teachers
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Vocational and Adult Education.
Authoring Institution: Missouri Univ., Columbia. Instructional Materials Lab.
Identifiers - Location: Missouri