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ERIC Number: ED419918
Record Type: Non-Journal
Publication Date: 1997-Jul
Pages: 128
Abstractor: N/A
Reference Count: N/A
Marketing Education Assessment Guide. Performance-Based Activities with Authentic Assessments Instruments.
Everett, Donna R.
This guide presents performance-based authentic assessment ideas, samples, and suggestions to help marketing teachers and students respond to changes and pressures from outside the classroom. It contains 21 activities, each accompanied by a method of authentic assessment. In most cases, the authentic assessment method is a scoring device. The activities are categorized under these topics: communications in marketing; economic concepts; employment and advancement; human relations in marketing; marketing operations; marketing management; advertising and sales promotion; selling; and marketing concepts. Each activity consists of these components: title, learner outcome, competencies, objective, procedures, and additional activities, if any. Types of authentic assessment methods include performance checklists, classroom demonstration, self-evaluation, role playing, story board creation, questionnaires, and poster/collage. (YLB)
Instructional Materials Laboratory, University of Missouri, 2316 Industrial Drive, Columbia, MO 65202; toll-free phone: 800-669-2465; (order no. 80-0020-I: $5).
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners; Teachers
Language: English
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Vocational and Adult Education.
Authoring Institution: Missouri Univ., Columbia. Instructional Materials Lab.
Identifiers - Location: Missouri