ERIC Number: ED419916
Record Type: Non-Journal
Publication Date: 1997-Oct
Reference Count: N/A
Agribusiness Sales, Marketing, and Management. Instructor Guide [and] Student Reference.
Schneiderheinze, Ronald; Wood, Christina
This curriculum guide incorporates the needed components to aid agriculture teachers in the implementation of the Vocational Instructional Management System in agribusiness sales, marketing, and management. The guide begins with a list of the competencies/objectives found in the nine units; list of references and materials; teaching calendar; and competency profile. The curriculum contains nine units, each consisting of two to nine lessons. Most lessons include: an introductory page with lesson title, competency/objective, study questions, and references; transparency masters and activity sheet(s); teaching procedures; motivational techniques; other activities; activity sheets; transparency masters; evaluations; answers to evaluations and activity sheets; references and teaching aids; and materials and equipment. Unit topics include the following: agriculture as an industry; economic principles in agribusiness; financial management; personal development; communication skills; preparing for a sale; making a sale; promotional tools; and entrepreneurship. A school-based business/fund-raising activity is appended. The student reference contains informational readings for each lesson and a glossary. (YLB)
Descriptors: Agribusiness, Agricultural Education, Behavioral Objectives, Business Administration Education, Career Development, Communication Skills, Distributive Education, Economics, Entrepreneurship, Individual Development, Instructional Materials, Job Search Methods, Learning Activities, Managerial Occupations, Marketing, Merchandising, Money Management, Postsecondary Education, Public Relations, Secondary Education, State Curriculum Guides, Stress Management, Teaching Guides, Time Management
Instructional Materials Laboratory, University of Missouri, 2316 Industrial Drive, Columbia, MO 65202; toll-free phone: 800-669-2465; http://iml.coe.missouri.edu (order no. 10-9203-I, instructor guide: $57; 10-9203-S, student reference: $8.60).
Publication Type: Guides - Classroom - Learner; Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners; Students; Teachers
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Vocational and Adult Education.
Authoring Institution: Missouri Univ., Columbia. Instructional Materials Lab.
Identifiers - Location: Missouri