ERIC Number: ED419268
Record Type: RIE
Publication Date: 1994
How Smart Schools Get and Keep Community Support.
Carroll, Susan Rovezzi; Carroll, David
The purpose of this book is to provide public school systems with a fresh and unique approach to building community support. The book suggests that schools must build community support, discusses who the customers segments are, and outlines the diverse ways that public schools can begin to develop strong bonds with each customer segment. It discusses concrete methods to build information bases that can enable schools to understand and communicate with important community leaders and offers ideas on surveys, focus groups, and demographic studies. Insights on the importance of image are also discussed, and numerous practical strategies that schools can implement without great costs are described point by point. These ideas include database marketing techniques, program-evaluation models, and advertising. The last two chapters delineate the procedures for passing school referenda or budgets and a summary of the text. (RJM)
Descriptors: Corporate Support, Educational Change, Educational Innovation, Elementary Secondary Education, Evaluation Utilization, Marketing, Public Relations, Public Support, School Business Relationship, School Community Relationship
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Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: National Educational Service, Bloomington, IN.