ERIC Number: ED419086
Record Type: RIE
Publication Date: 1995-Jun
The Off-Campus Center: Extending the Reach of Higher Education. Organizational Issues.
Gabor, Stanley C.; Heggan, Jon P.
Based on a study of basic organizational issues typically encountered in opening, managing, and closing an off-campus center (OCC), this monograph is designed for colleges and universities wishing to explore the possibility of creating or expanding an OCC for adult students. The definition of an OCC is provided. After a brief statistical overview of location, enrollment, and physical characteristics of OCCs, survey results are used to address key issues. Issue 1, the decision to establish an OCC, discusses facts that influence the decision, local/state political considerations, changing demographics, and gift of land. Issue 2, start-up of an OCC, addresses site selection; rental, ownership, and other arrangements; space sharing; and staffing. Issue 3, marketing of an OCC, looks at market assessment activities, initial awareness campaign, and marketing strategy. Issue 4 includes structural and operational issues such as the following: relationship to the main campus, accreditation, financial self-sufficiency, library services and personnel, student services, advisory boards, technology, microcomputer labs, and technology in the future. A section on problems associated with OCCs focuses on the issue of quality and why centers close. The final section looks at trends, including enhancing urban communities, exploring alternative delivery modes, and expanding strategic alliances. Appendixes contain the methodology, list of responding institutions, and annotated listing of 21 references. (YLB)
Descriptors: Adult Students, Continuing Education, Distance Education, Educational Quality, Educational Research, Educational Trends, Extension Education, Higher Education, Marketing, Off Campus Facilities, Outreach Programs, Program Development, Program Implementation, Shared Facilities
National University Continuing Education Association, One Dupont Circle, NW, Suite 615, Washington, DC 20036-1168; phone: 202-659-3130; fax: 202-785-0374 ($10).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: National Univ. Continuing Education Association, Washington, DC.