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ERIC Number: ED416891
Record Type: Non-Journal
Publication Date: 1993
Pages: 10
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Mid-York Library System, Final Performance Report for Library Services and Construction Act (LSCA) Title VI, Library Literacy Program.
Harris, Ann D.
The Mid-York Library System (Utica, New York) conducted a project that involved recruitment and public awareness. The project served a community of over 200,000 people, and targeted potential tutors and learners. The goal of the project was to produce and develop a sustained publicity project to promote the services of Literacy Volunteers of Mid-York. The emphasis was on television and radio commercials, but also included print advertisements that coordinated with the other publicity. The report discusses the creation of the promotional materials, and their impact on the literacy program. (SWC)
Publication Type: Numerical/Quantitative Data; Reports - Descriptive
Education Level: N/A
Audience: Policymakers
Language: English
Sponsor: Office of Educational Research and Improvement (ED), Washington, DC. Office of Library Programs.
Authoring Institution: Mid-York Library System, Utica, NY.
Identifiers - Laws, Policies, & Programs: Library Services and Construction Act