Programming effectively meets informational, educational, and recreational needs of adult library users, but often receives less attention than other services. This program planning guide demonstrates that adult programming is an essential library service appropriate for a wide variety of libraries, and provides practical assistance in planning programs. Whether it be book discussions or computer instruction, successful programs have a tremendous public relations value for enhancing the positive image of the library. This step-by-step guide goes through the nuts and bolts of programming--from how to assess the community for program potential to how to do evaluation and follow-up. It also covers how to generate ideas for programs and select a topic, and how to determine the best formats for programs. In addition, the book provides guidance on how to find funding for programs, how to recruit participants, and how to publicize programs. Appendices include: sample programming policy statement; program planning form; program planning checklist; sample press release; sample public service announcement; audience evaluation form; program report and evaluation form; selected bibliography; and list of standard reference sources helpful in planning programs. (Contains 79 references.) (SWC)