ERIC Number: ED416780
Record Type: Non-Journal
Publication Date: 1996-Nov-30
Reference Count: N/A
Branan, Alvord; Hergert, Michael
The MEXUS program, a transnational, undergraduate, dual-degree program in the United States and Mexico, addresses the problem of how universities can better prepare students to manage business in an interdependent global marketplace. The program was initiated as a consortium of four institutions (San Diego State University and Southwestern College (California); and in Mexico, Centro de Ensenanza Technica y Superior and the Universidad Autonoma de Baja California). Students spend a minimum of two years studying in the United States and a minimum of two years studying in Mexico, receiving undergraduate degrees from both countries: a Bachelor of Arts in International Business and the Licenciatura en Negocios Internacionales. As of mid-1997, 120 students were enrolled, and five had already graduated. Report sections include a project overview, purpose, background and origins, project descriptions, evaluation of project results, and a summary. Extensive appended materials include publicity documents, student presentations, applications, curricula, advising guide, two evaluation reports, a curriculum design paper, minutes of an advisory council meeting on effective publicity, tests of ethnocentrism and oral proficiency, program agreements, and Chapter 12 of the North American Free Trade Agreement. (BF)
Descriptors: Business Education, College Second Language Programs, Communicative Competence (Languages), Cross Cultural Training, Cultural Awareness, Curriculum Development, Experiential Learning, Foreign Countries, Higher Education, Intercultural Communication, International Educational Exchange, Internship Programs, Language Fluency, Modern Languages, Partnerships in Education, Second Language Learning, Spanish, Undergraduate Study, Universities, Work Experience Programs
Publication Type: Guides - Classroom - Teacher; Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Audience: Policymakers; Practitioners
Sponsor: Fund for the Improvement of Postsecondary Education (ED), Washington, DC.
Authoring Institution: San Diego State Univ., CA.
Identifiers - Location: Mexico