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ERIC Number: ED416541
Record Type: Non-Journal
Publication Date: 1997-Nov
Pages: 27
Abstractor: N/A
Reference Count: N/A
Impacting the Core: The Case for a Media and Society Course in Liberal Arts Colleges.
King, Randall E.
Journalism and mass communication educators should be involved in development of a single course on media and society designed for general education that could be more easily integrated into the core of smaller liberal arts colleges than in their university counterparts. Media education in Britain has a long history, while media literacy in the United States remains housed in high school English departments. In the wake of rampant criticism of U.S. higher education, groups of educators responded with recommendations to essentially go "back to the core"--a core that included media literacy. In isolated yet notable cases, serious reform efforts did involve educators from the field. Some of the most cogent arguments for communication educators to break from strict professionalism and participate more fully in the university have come from the discipline itself. Philosophical understanding must be primary, but stringent finances have a way of forcing educators to find common ground in pursuit of survival. Those who make their living studying media in a scientific and scholarly manner are the ones who should teach the general media education course. The course should encourage enrollment by juniors and seniors who already have a foundation in basic understandings of society. In addition to seminar and discussion formats, case studies could be used. The content of the course should include communication history/system/structures; communication theories and research currents; media literacy; and ethics/values. (Contains 33 references.) (RS)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A