ERIC Number: ED416512
Record Type: Non-Journal
Publication Date: 1997
Reference Count: N/A
Modeling Public School Partnerships: Merging Corporate and Community Issues.
Clark, Cynthia E.; Brill, Dale A.
This paper describes a model that merges corporate community relations strategy and public relations pedagogy to accelerate the rate at which Internet-based technologies are integrated into the public schools system. The model provides Internet-based training for a select group of Key Contacts drawn from two urban middle schools. Training is delivered by graduate students in Boston University's (Massachusetts) public relations program who have completed courses in the school's interactive media sequence. The Key Contacts are trained as change agents for their host schools and are provided with two mobile instruction units connected to the Internet using ISDN lines. The Key Contacts then conduct workshops, supported by continuous contact with the public relations graduate students, in their own schools and among their own teacher network. The model, known as the Boston University Public School Partnership (PSP), introduces a mutually beneficial relationship between a corporate sponsor (the NYNEX Foundation), public relations education, and public schools. This relationship serves to accelerate the rate of adoption of Internet-based instruction by middle school teachers while enhancing graduate students' real-world corporate community relations experiences. This paper is a starting-point for the PSP model which can be replicated in other universities. (Contains 28 references; two exhibits are appended.) (Author)
Descriptors: Change Agents, College School Cooperation, Community Relations, Corporate Support, Graduate Students, Higher Education, Instructional Innovation, Intermediate Grades, Internet, Junior High Schools, Middle Schools, Public Relations, Public Schools, Technology Integration, Urban Education
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A