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ERIC Number: ED416510
Record Type: Non-Journal
Publication Date: 1997
Pages: 19
Abstractor: N/A
Reference Count: N/A
The Writing Activities of Public Relations Professionals: An Assessment for Curriculum Design and Adjustment.
Napoli, Philip M.; Powers, Gerald
Public relations writing curricula must accurately reflect the writing responsibilities of public relations (PR) practitioners. This study provides descriptive information on the types of writing tasks conducted by PR practitioners. The study also investigates whether the type of writing and overall time spent writing vary with years of experience. Survey results from 200 public relations practitioners indicate that, for the most part, the nature and quantity of writing tasks does not vary substantially with years of experience. The percentage of the day spent writing, however, does decline with experience, indicating that higher levels of writing efficiency come with writing experience. Findings suggest that curriculum emphasis needs to be configured to reflect the prominence of pitch letter writing, news story writing, and basic letter and memo writing. (Contains four tables of data and 13 references.) (Author/CR)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A