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ERIC Number: ED416139
Record Type: RIE
Publication Date: 1993
Pages: 25
Abstractor: N/A
Strategic Marketing for Agribusiness.
Welch, Mary A., Ed.
Economic Issues for Food, Agriculture, and Natural Resources, n7 Win 1993
The steps for strategic market planning are discussed including: (1) assessing the situation with market conditions, customers, competitors, and your firm; and (2) crafting a strategy to prioritize target markets, develop a core strategy, and create a marketing mix. Examples of agribusiness successes are presented. The booklet concludes with a student quiz. (EH)
School of Agriculture, Office of Academic Programs, Purdue University, 1140 Agricultural Administration Building, West Lafayette, IN 47907-1140.
Publication Type: Collected Works - Serials; Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners; Teachers
Language: English
Sponsor: N/A
Authoring Institution: Purdue Univ., West Lafayette, IN. School of Agriculture.
Note: For other booklets in this series,, see SO 027 918-929.