ERIC Number: ED416139
Record Type: RIE
Publication Date: 1993
Strategic Marketing for Agribusiness.
Welch, Mary A., Ed.
Economic Issues for Food, Agriculture, and Natural Resources, n7 Win 1993
The steps for strategic market planning are discussed including: (1) assessing the situation with market conditions, customers, competitors, and your firm; and (2) crafting a strategy to prioritize target markets, develop a core strategy, and create a marketing mix. Examples of agribusiness successes are presented. The booklet concludes with a student quiz. (EH)
Descriptors: Agribusiness, Agriculture, Business, Economic Development, Economics, Food, Marketing, Natural Resources, Secondary Education, Social Studies, Strategic Planning, Technology
School of Agriculture, Office of Academic Programs, Purdue University, 1140 Agricultural Administration Building, West Lafayette, IN 47907-1140.
Publication Type: Collected Works - Serials; Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners; Teachers
Authoring Institution: Purdue Univ., West Lafayette, IN. School of Agriculture.
Note: For other booklets in this series,, see SO 027 918-929.