ERIC Number: ED415564
Record Type: Non-Journal
Publication Date: 1998
Reference Count: N/A
College Students' Media Habits: A Pilot Study.
Kamalipour, Yahya R.; Robinson, William L.; Nortman, Michael L.
A study investigated the level of undergraduate college students' involvement with the electronic media (radio, television, movies, music) and print media (books, newspapers, magazines) as it relates to both study and leisure activities. During the 1992-94 academic years, 5100 questionnaires were distributed to college students across the United States. Results indicated that students spend only 4.3 hours per week reading books, newspapers, or magazines for leisure, while they devote over seven times (31.18 hours per week) to movies, music, radio, and television. Also examined were potentially different media habits between students categorized according to demographic characteristics. It would be advisable to replicate this study every two or three years for the next 10 years to establish a basis for extrapolating trends in media usage by enrolled students. Future research could also examine whether student involvement with print media is a function of their choice not to read or a function of their inability to read well. (Contains seven tables of data and 15 references.) (Author/NKA)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A