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ERIC Number: ED415543
Record Type: Non-Journal
Publication Date: 1997-Jul
Pages: 446
Abstractor: N/A
Reference Count: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (80th, Chicago, Illinois, July 30-August 2, 1997): Public Relations.
Association for Education in Journalism and Mass Communication.
The Public Relations section of the Proceedings contains the following 13 papers: "Pluralistic Ignorance and Educators in Public Relations: Underestimating Professionalism of Our Educator Peers and of Practitioners in the Field" (Lynne M. Sallot; Glen T. Cameron; Ruth Ann Weaver-Lariscy); "Critical Conflict Issues in Public Relations Agency-Client Relationships" (Pamela G. Bourland-Davis); "Evaluation and Assessment of a Service Learning Component in Academia: A Case Study" (Pamela G. Bourland-Davis and Lisa Fall); "Women in Public Relations: How Their Career Path Decisions Are Shaping the Future of the Profession" (Mara Hynes Huberlie); "Better Than Drinking Poison: Editors' Perceptions of the Utility of Public Relations Information Subsidies in a Constrained Economic Climate" (Patricia A. Curtin); "Demonstrating Effectiveness in Public Relations: Goals, Objectives, and Evaluation" (Linda Childers Hon); "Wired to the World: A Preliminary Study of News Release Wire Services as Conduits for International Communication" (Lois A. Boynton); "Fourth Generation Evaluation: Implications for Public Relations Education" (Debra A. Miller); "Examining Employee Perceptions of Internal Communication Effectiveness" (Donald K. Wright); "Non-Profit Service Organization Partnerships with University Communication Programs: Cultivating the Values of Community Service and Volunteerism" (Laurie Wilson); "Conflict Resolution and Power for Public Relations" (Kenneth D. Plowman); "Getting Past the Impasse: Framing as a Tool for Public Relations" (Myra Gregory Knight); and "A Coorientational Approach to Analyzing Obstacles to Negotiation among Interest Groups" (Cindy T. Christen). Individual papers contain references. (RS)
Publication Type: Collected Works - Proceedings; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.