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ERIC Number: ED414925
Record Type: Non-Journal
Publication Date: 1997-Apr
Pages: 13
Abstractor: N/A
The Effect of Price: Early Observations.
Hunter, Karen
Scientific journal publishers have very little commercial experience with electronic full text distribution and it is difficult to segregate the effect of pricing on user acceptance and behavior. This paper examines some of the known experiences and ongoing and proposed experiments to get a sense of the interaction of pricing and user acceptance and of the other factors, which seem to affect user behavior. It also looks at institutional buying concerns and pricing considerations. The paper concludes that a price that is perceived as fair is a necessary but not sufficient factor in gaining users of electronic journals. If a Web site or other electronic offering does not offer more (job leads, competitive information, early reporting of research results, discussion forums, simple convenience of bringing key journals to the desktop), it will not be heavily used. In designing electronic services, publishers have to deal with issues of speed, quality control, comprehensiveness--and then price. The evaluation of acceptance by the user will be on the total package. (AEF)
Association of Research Libraries (ARL) Web site:
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A