ERIC Number: ED414919
Record Type: Non-Journal
Publication Date: 1997-Apr
Reference Count: N/A
EPIC: Electronic Publishing is Cheaper.
Regier, Willis G.
Advocates of inexpensive publishing confront a widespread complaint that there is already an overproduction of scholarship that electronic publishing will make worse. The costs of electronic publishing correlate to a clutch of choices: speeds of access, breadth and depth of content, visibility, flexibility, durability, dependability, definition of community, differentiation, and ease of use. Three disadvantages of electronic publishing in terms of expenditures include: (1) new costs to preparation of the first copy; (2) savings enjoyed by the publisher are made possible only if the end user has also invested a large sum in making it possible to receive the publication; and (3) both the scholarly publisher and the end-user alike are dependent on even greater costs being born by universities and their libraries. The fundamental costs of a university infrastructure are enormous. Publishers are cautiously optimistic that electronic marketing will prove more advantageous than bulk mail, and it will certainly be cheaper. As electronic publishing increases its pressure on hiring, evaluation, tenure, and promotion, the certification and prestige functions of publishers will increasingly depend on their attention to the emerging criteria of electronic publishing, in which costs are measured against benefits that print could never offer. (AEF)
Descriptors: Academic Libraries, Cost Effectiveness, Costs, Electronic Journals, Electronic Publishing, Faculty Publishing, Higher Education, Information Dissemination, Information Technology, Marketing, Nonprint Media, Publications, Publishing Industry
Association of Research Libraries (ARL) Web site: http://www.arl.org/scomm/scat/
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A