ERIC Number: ED414838
Record Type: Non-Journal
Publication Date: 1995-Aug-31
Reference Count: N/A
Enhancing Business Education Using an Integrated Core Curriculum.
Puri, Yash R.
An integrated and multidisciplinary undergraduate core curriculum (COMCORE) was developed and implemented between 1992 and 1995 at the University of Massachusetts Lowell's College of Management. Traditional business core courses were replaced with a year-long integrated program, which simulated a new-product development process, and consisted of nine credit-hours each in the fall and spring semesters. Program objectives were to provide knowledge (at a level comparable to junior-year business students) of methodologies associated with business functional areas and to integrate this knowledge by requiring student teams to apply concepts to a practical business problem or process that cuts across functional areas. Additional objectives were to enhance student writing and oral presentation skills, expose students to electronic communications, and encourage team-building skills. While comparisons with a national sample of business school students showed comparable functional area knowledge was acquired by students in both groups, students in COMCORE developed a more integrated view of business processes and acquired better general business skills than those in traditional programs. Extensive appendices include: core curriculum assessment questions, a questionnaire of core competencies, case materials, and a writing style guide. (SW)
Descriptors: Business Administration Education, Case Studies, College Juniors, Core Curriculum, Course Objectives, Experiential Learning, Higher Education, Integrated Curriculum, Interdisciplinary Approach, Learning Activities, Problem Solving, Skill Development, Student Educational Objectives, Teamwork, Theory Practice Relationship, Undergraduate Study
Publication Type: Reports - Descriptive; Tests/Questionnaires
Education Level: N/A
Sponsor: Fund for the Improvement of Postsecondary Education (ED), Washington, DC.
Authoring Institution: Massachusetts Univ., Lowell. Coll. of Management.