ERIC Number: ED414833
Record Type: Non-Journal
Publication Date: 1995-Aug
Reference Count: N/A
The Effect of Tuition Differentials on Student Enrollment Patterns and University Revenues. Final Report.
Wetzel, James N.
A study assessed the use of tuition differentials for upper-division courses in the School of Business at Virginia Commonwealth University, and also the impact on enrollment and revenue. This 3-year demonstration project involved the following stages: guiding the tuition differential concept through the university's formal bureaucratic approval process, developing a database to evaluate effects of the tuition differential on enrollment patterns, conducting two surveys to obtain more student information, and developing a model to examine impacts of net price on enrollment patterns. The tuition differential was applied on a per course basis to junior and senior level courses. The School of Business was allowed to retain the money from the tuition differential and spend it on quality improvements targeted directly to the students. The direct enrollment impacts of the tuition differential appeared to be minor. Indirect enrollment impacts were associated with the perceived quality improvements funded from the extra revenue generated from the differential. Implications of a tuition differential approach for issues of access, retention, and progress to graduation are noted, along with the issue of preserving high cost programs without taking money from students in lower cost programs. (SW)
Descriptors: Academic Persistence, Access to Education, Business Administration Education, Change Strategies, College Juniors, College Seniors, College Students, Enrollment Influences, Enrollment Trends, Higher Education, Information Needs, Management Information Systems, Models, Program Costs, Program Evaluation, School Holding Power, State Universities, Student Costs, Tuition, Urban Universities
Publication Type: Reports - Descriptive
Education Level: N/A
Sponsor: Fund for the Improvement of Postsecondary Education (ED), Washington, DC.
Authoring Institution: Virginia Commonwealth Univ., Richmond.