ERIC Number: ED413114
Record Type: Non-Journal
Publication Date: 1996
Reference Count: N/A
Not for Sale: A Teachers' Guide to Commercialism in the Classroom.
As funding for public education decreases, corporations are "making up" the shortfall by donating seemingly benign teaching aides to schools. While many business-school relationships are positive, many others are commercializing classrooms, aiming to make students "brand-loyal" through the guise of providing free equipment, more information, and new interactive curricula. Some students and parents view the increasing commercialization of public education masked as educational curricula as a form of exploitation and created an organization called UNPLUG to demonstrate their opposition to the "corporate buy-out" of public education. This guide for teachers describes the commodification of youth culture, discusses the impact of classroom commercialism on public education, provides guidelines for conducting anti-commercialism workshops, and presents a lesson plan for teachers on media literacy and critical viewing. Section 1 introduces the problem. Section 2, "Providing a Background and Context for the Work," uses hip hop as an example of the commodification of youth culture, outlines the defunding of public education, and gives examples of the lack of accountability of businesses that operate in schools and successful campaigns against classroom commercialism. Section 3, "The Impact of Channel One and the Classroom Commercialism on the American Public Education System," provides an overview of problems when curricula are controlled by profit-oriented corporation, including challenging the democratic process, undermining public education, increasing the focus on mass consumption, and creating economic dependency. Section 4, "They Say, We Say: Soundbiting the Arguments," provides concise arguments for and against the use of Channel One in school. Section 5, "Conducting Anti-Commercialism Workshops," provides guidelines for conducting training workshops for various groups, and includes information on target audiences, levels of training and support, workshop agenda formats (including classroom periods), and sample agenda. Section 6, "Media Literacy and Critical Viewing," is a lesson plan for critical viewing of Channel One. (KB)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners; Teachers
Sponsor: New World Foundation, New York, NY.
Authoring Institution: Center for Commercial-Free Public Education, Oakland, CA.