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ERIC Number: ED412987
Record Type: Non-Journal
Publication Date: 1997-May
Pages: 47
Abstractor: N/A
Reference Count: N/A
How Commercial Banks Use the World Wide Web: A Content Analysis.
Leovic, Lydia K.
New telecommunications vehicles expand the possible ways that business is conducted. The hypermedia portion of the Internet, the World Wide Web, is such a telecommunications device. The Web is presently one of the most flexible and dynamic methods for electronic information dissemination. The level of technological sophistication necessary to market products and transact business on the World Wide Web, however, has not been standardized. This study identifies several models of Web functionality. A website can simply transmit data, creating an electronic repository of information. Along with delivering files, a website can be interactive, so that information can be sent back to the Web server for processing. Lastly, a website can provide custom data delivery and secure transactions across the Internet. The sample of this study, major North American commercial banks, did not produce websites of the same magnitude as one another, with comparable message content, or utilizing similar Web technologies. Standard guidelines for information presentation and organization were not apparent. While websites that employed more glamorous Web technologies were visually appealing and functionally interesting, the quality of the information and its organization on a website had little to do with the degree to which advanced Web technologies were employed. A list of uniform resource locators (URLs) for the top commercial banks are appended. (Contains 20 references.) (Author)
Publication Type: Dissertations/Theses; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A