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ERIC Number: ED412976
Record Type: Non-Journal
Publication Date: 1997-Apr
Pages: 5
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Rhetorical Sensitivity: A Key Concept for Creating Successful Online Instruction.
Gross, Daniel D.; Walkosz, Barbara; Brumley, Bruce
Rhetorical sensitivity is the "tendency to adapt messages to audiences." Unless communicators find a place of similarity between themselves and the audience, the communicators' intended effect loses potency. In order to present effective online instruction, instructors must imagine they are learners, or imagine they are new to online instruction. To begin from the perspective of an instructor or one familiar with online instructions is to fail to practice rhetorical sensitivity. The instructor must design each step of the learning experience with the learner audience in mind. Five interrelated components should guide online instruction in order for the instruction to be characterized as rhetorically sensitive: obvious--present the material on the first page in such a manner that even the most naive participant would make the right choices; consistent--the same online format should be used throughout the course; global--the audience is international, a global audience; dynamic--to keep the learner involved in the topic, the instructor needs to stimulate as many learner receptors as possible, and this can be done using text, pictures, charts, video clips, movies and the like; and open--the general curriculum needs to be created to include an open flexibility that will accommodate the novice as well as the advanced learner. Rhetorical sensitivity applies to the construction of educational messages on the Internet, and online instructors must think first of the receivers of their instruction. (SWC)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A