ERIC Number: ED412848
Record Type: RIE
Publication Date: 1994
Strategic and Operational Reform in Public Higher Education: A Mandate for Change. AGB Occasional Paper No. 21.
Shirley, Robert C.
Association of Governing Boards of Universities and Colleges
This paper proposes approaches for both strategic and operational reform and restructuring of higher education. An approach to strategic decision making requires a detailed examination of mission, clientele, programs, competitiveness, and strategic objectives. There are operational efficiencies that institutions can obtain with the proper discipline and commitment. The reform process has a role for trustees. Strategic decision making begins with answering five essential questions concerning: (1) the fundamental mission of the institution; (2) the clientele and their primary needs; (3) programs needed to meet these needs and prioritization; (4) identification of distinguishing characteristics of the institution which offer a competitive edge over other institutions; and (5) identification of the institution's strategic objectives. Decisions regarding future plans in these five areas depend on consideration of external influences, internal capabilities, and culture of the institution. Identifying and setting priorities occur at the university-wide and program-specific levels. Operational reform is concerned with how institutional changes are made such as the most appropriate approach to downsizing in a particular environment. (JLS)
Descriptors: Change Strategies, Competition, Decision Making, Educational Change, Educational Planning, Governance, Governing Boards, Higher Education, Institutional Characteristics, Institutional Mission, Long Range Planning, Needs Assessment, Organizational Objectives, Public Colleges, Strategic Planning, Trustees
Association of Governing Boards of Universities and Colleges. 1133 20th Street NW Suite 300, Washington, DC 20036. Tel: 800-356-6317; Tel: 202-296-8400; Fax: 202-223-7053; Web site: http://www.agb.org
Publication Type: Opinion Papers
Education Level: N/A
Audience: Administrators; Policymakers; Practitioners
Sponsor: Teachers Insurance and Annuity Association, New York, NY. College Retirement Equities Fund.
Authoring Institution: Association of Governing Boards of Universities and Colleges, Washington, DC.