ERIC Number: ED412801
Record Type: RIE
Publication Date: 1989
Fund-Raising Leadership: A Guide for College and University Boards.
Pocock, J. W.
Association of Governing Boards of Universities and Colleges
The guide examines the role and responsibilities of college and university governing board members in institutional fund-raising activities. Results of a national survey of members of the Association of Governing Boards of Universities and Colleges concerning fund-raising policies and practices are highlighted throughout the text. The first six chapters address basic issues: history of college fund-raising; the development process (overall program, source of funds, competition for funds, external environment); institutional organization for fund-raising (shaping the board; mission, long-range planning, and needs; the institution's unique characteristics; the public relations program; professional staff); the board's planning role (authorizing and approving the program, determining needs, front-end funding, case statement, budgeting, approving goals and schedule, organizing the board); trustee giving and donor cultivation; and assessing program success. Chapters 7-12 address more specific topics: "The Three-Party Relationship" (William A. Kinnison and Michael J. Ferrin) on the roles of president, board, and development staff; "The Institutionally Related Foundation in Public Colleges and Universities" (Michael J. Worth); "Why Major Donors Give" (Kent Dove); "Fund-Raising and the Community College" (Mary Wallace Wheat); and "The Trustee's Role in Public Relations" (James W. McLamore). Survey data for both public and private institutions are appended. (MSE)
Descriptors: Agency Role, Board Administrator Relationship, College Administration, College Planning, College Role, Community Colleges, Costs, Donors, Fund Raising, Governance, Governing Boards, Higher Education, Information Dissemination, Institutional Characteristics, Interpersonal Communication, Mass Media, National Surveys, Philanthropic Foundations, Private Colleges, Private Financial Support, Program Development, Public Colleges, Staff Utilization, Trustees
Association of Governing Boards of Universities and Colleges. 1133 20th Street NW Suite 300, Washington, DC 20036. Tel: 800-356-6317; Tel: 202-296-8400; Fax: 202-223-7053; Web site: http://www.agb.org
Publication Type: Collected Works - General; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Policymakers; Practitioners
Sponsor: EXXON Education Foundation, New York, NY.
Authoring Institution: Association of Governing Boards of Universities and Colleges, Washington, DC.