ERIC Number: ED412426
Record Type: Non-Journal
Publication Date: 1997
Reference Count: N/A
Management and Marketing. Guide to Standards and Implementation. Career & Technology Studies.
Alberta Dept. of Education, Edmonton. Curriculum Standards Branch.
This Alberta curriculum guide defines competencies that help students build daily living skills, investigate career options in management and marketing occupations, use technology in these fields effectively and efficiently, and prepare for entry into the workplace or related postsecondary programs. The first section provides a program rationale and philosophy for career and technology studies, general learner expectations, program organization information, curriculum and assessment standards, and types of competencies. The second section provides opportunities for students to explore the complex and continuously expanding study of management and marketing systems and strategies in order to develop background and skills to make a difference as an entry-level employee. It includes a rationale and philosophy for the logistics strand, strand organization, and planning for instruction. The 19 modules are organized into introductory, intermediate, and advanced levels that cover a comprehensive set of competencies in customer service, communications, advertising, and business management. Modules also define exit-level competencies, specify prerequisites, and outline specific learner expectations. Other sections of the guide contain the following: module curriculum and assessment standards; assessment tools; linkages and transitions with other strands, other educational programs, and to the community, the workplace and the credentialing process; a learning resource guide listing 90 resources keyed to modules, plus additional sources; and sample student learning guides. (KC)
Descriptors: Behavioral Objectives, Business Administration, Competence, Competency Based Education, Course Content, Curriculum Guides, Distributive Education, Employment Potential, Entry Workers, Foreign Countries, Job Skills, Learning Activities, Learning Modules, Marketing, Secondary Education, Teaching Methods, Technical Education, Vocational Education
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Administrators; Counselors; Practitioners; Teachers
Authoring Institution: Alberta Dept. of Education, Edmonton. Curriculum Standards Branch.
Identifiers - Location: Canada