ERIC Number: ED412341
Record Type: RIE
Publication Date: 1997-Aug-1
Advanced Marketing/Coop Course Outline.
This document contains the information required to present a 1-year school course that is the capstone class of a 2-year marketing major and is designed for high school students wishing to develop the skills required for entry into the marketing industry. The document begins with a rationale, brief course description, list of course objectives, and list of 10 best practices identified from a review of literature about current and future workplaces. Presented next are outlines for each of the course's five units. Each outline includes an overview, unit objectives, student activities, and a topic outline. The following are among the topics discussed in the units: economic systems (the free enterprise system, world economies, the global marketplace); entrepreneurship (entrepreneurship, risk management, business plans, business finance); technology in business (computers in marketing, specialized computer technology for marketing); career planning (careers in marketing, career decisions); and communications (the communication process, listening, reading, speaking, telephone skills, writing, resumes and job interviews, electronic mail, nonverbal communication). Concluding the document are a sample final examination and rubric. An attachment constituting approximately 50% of the document includes sample student activities and teacher materials.(Contains 12 references.) (MN)
Descriptors: Behavioral Objectives, Business Education, Career Planning, Communications, Competency Based Education, Cooperative Learning, Economics, Educational Practices, Employment Qualifications, Entrepreneurship, Entry Workers, High Schools, Job Skills, Learning Activities, Marketing, Office Automation, Teaching Guides
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners; Teachers
Authoring Institution: Morehead State Univ., KY.
Grant or Contract Numbers: N/A
Note: For related curriculum guides, see CE 074 826-833.