Initially available from universities and individual enthusiasts, software tools to author World Wide Web pages are maturing into very feature-rich applications and are now offered by large corporations. These applications are enabling more companies to create and maintain pages themselves on the Web or on corporate Intranets. The market continues to grow quickly as the Web matures. Looking at trends evolving amongst the products may assist purchasers to choose tools that fit their environment. This paper reviews five authoring tools that have received a great deal of media attention, awards, and endorsements. The manufacturers of these products have remained current with new HTML (Hypertext Markup Language) tag extensions and seem committed to continuing product development. The paper provides individual product reviews for: Hotdog Professional from Sausage Software; HoTMetal PRO from SoftQuad; PageMill from Adobe; FrontPage from Microsoft; and Navigator Gold from Netscape. The main trend evolving throughout HTML editors is that they are becoming WYSIWYG (what you see is what you get), which hides the HTML tags from the user. Other trends include: increasing value of the authoring software, with dropping prices and increased functionality; incorporation of programming functions; site management tools; similar basic look and functionality; context sensitive controls; larger and more memory consuming applications; and more applications are being developed for the PC platform. (SWC)