There are a variety of reasons which prevent users from making the most of information products. The practitioner must keep current with the myriad of information sources available and try to stay aware of changes in coverage. This paper categorizes the types of data in a large financial institution as follows: press sources, mergers and acquisitions data, financial information, market research reports, ownership data, and equity and bond data. It then identifies ways providers could better serve the information community, in terms of five factors which will ultimately determine the success of the information practitioner: quantity, quality, functionality, fragmentation, and cost. A "wish list" of future databases includes: more accessible data on investment and pension funds; a database devoted solely to rankings from key journals such as "Fortune" and "Business Week"; a database pulling together all key data sources that go into the company profile: financials; and share prices, broker recommendations and forecasts. (AEF)