ERIC Number: ED411461
Record Type: RIE
Publication Date: 1997
Reference Count: N/A
Beyond Instruction. Comprehensive Program Planning for Business and Education. Jossey-Bass Business and Management Series.
Rothwell, William J.; Cookson, Peter S.
This book introduces key issues in program planning as practiced in business and educational settings. Two chapters in part 1 introduce two foundational models--Lifelong Education Program Planning (LEPP) model and Contingency-Based Program Planning--and provide background on models designed by Houle, Knowles, Boyle, and Nadler. Parts 2-5 focus on the Quadrants of the LEPP model: exercising professional responsibility, engaging relevant contexts, designing the program, and managing administrative aspects. Four chapters in part 2 discuss the following: how program planners can work effectively; planners' roles; articulation of a working philosophy; and ethical dilemmas faced in program planning. Four chapters in part 3 address these topics: how to appraise an organization's external and internal environments; how to seek information about targeted populations; assessment of learning needs; and negotiation of stakeholder interests. Four chapters in part 4 focus on the following: goal setting; program evaluation; models for guiding instructional design; and possible learning formats. Four chapters in part 5 examine the following administrative aspects: recruitment and retention; program promotion and marketing; budgeting; and instructor selection, supervision, evaluation, and development. Appendixes contain a tool for assessing competencies using the LEPP model; a code of ethics for adult educators and program planners; and an index. Contains 152 references. (YLB)
Descriptors: Adult Education, Job Training, Lifelong Learning, Needs Assessment, Program Design, Program Development, Program Effectiveness, Program Evaluation, Recruitment, Self Evaluation (Individuals), Staff Development, Vocational Education, Work Environment
Jossey-Bass, Inc., 350 Sansome Street, San Francisco, CA 94104.
Publication Type: Books
Education Level: N/A
Authoring Institution: N/A