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ERIC Number: ED411441
Record Type: Non-Journal
Publication Date: 1996-Sep
Pages: 47
Abstractor: N/A
Reference Count: N/A
Determination of Effectiveness of Network Based Meeting Management Software on Participation in the Customer Focus Group Process at Lakeshore Technical College.
Lanser, Michael A.
Customer focus groups at Lakeshore Technical College, Wisconsin, were hindered by inadequate levels of participation. A study explored the effectiveness of using network meeting management software to increase focus group participation and the number of ideas generated as well as reduce the amount of time spent on conducting the focus group sessions. Participants were 2 groups of 24 randomly selected students enrolled in associate degree programs offered in a rapid delivery schedule. One group participated in a traditional focus group, the other in a focus group using meeting software. A formal focus group session was held for the first group. The second was given the location and time availability of the meeting management software and requested to participate at a time convenient to them. Two students attended the first focus group session; four attended the second. They generated 93 ideas. The first session lasted 40 minutes, the second 50 minutes. Only two students participated in the focus group sessions using the network meeting software. They generated 26 ideas and spent an average time of 10 minutes. Based on the chi-square statistic, results showed no significant difference between the two types of focus groups. Conclusions were that both methods produced similar results and other variables such as accessibility and scheduling might influence participation. (Appendixes contain 16 references, focus group questions, instruments, and software use instructions.) (YLB)
Publication Type: Dissertations/Theses - Practicum Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A