ERIC Number: ED411438
Record Type: RIE
Publication Date: 1997
General Marketing. A Guide to Resources.
Ohio State Univ., Columbus. Vocational Instructional Materials Lab.
This guide, which was written for general marketing instructors in Ohio, lists more than 600 resources for use in conjunction with the General Marketing Occupational Competency Analysis Profile. The texts, workbooks, modules, software, videos, and learning activities packets listed are categorized by the following topics: human resource foundations, marketing and business foundations, economic foundations, promotion, risk management, distribution, pricing, financing, product and service development and operations, purchasing, marketing information management, and technology. Among the competencies for which resource materials are listed are the following: demonstrate professional relations with employers, customers, and coworkers; demonstrate written and oral communication skills; demonstrate management and leadership; examine business ownership; examine cost-profit relationships; analyze economic indicators and trends; prepare a promotional campaign; perform point-of-sale functions; minimize external and internal theft; follow safety precautions; demonstrate knowledge of risks; examine distribution alternatives; receive, store, and manage inventory; determine selling prices; examine financial considerations for businesses; perform financial functions; purchase products and services; conduct market research; develop a marketing plan; and examine technology in marketing. The following information is provided for each resource material: publication type, title, author, publication date, publisher. Concluding the guide are the addresses of the 11 publishers of the materials cited. (MN)
Descriptors: Business Education, Competence, Competency Based Education, Economics, Employment Qualifications, Financial Support, Human Resources, Information Management, Marketing, Merchandising, Money Management, Resource Materials, Retailing, Risk Management, Salesmanship, Technology
Publications, Center on Education and Training for Employment, 1900 Kenny Road, Columbus, OH 43210-1090.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: Ohio State Univ., Columbus. Vocational Instructional Materials Lab.
Note: For a related document, see ED 386 546.