ERIC Number: ED410998
Record Type: Non-Journal
Publication Date: 1997-Feb-14
Reference Count: N/A
Marketing Survey of PJC Students, Spring 1997. Report Number R-97-585.
McLeod, Marshall W.
In spring 1997, Florida's Pensacola Junior College (PJC) undertook a survey of enrolled students to determine why they had selected PJC, sources of information that led them to the college, and the unique elements of PJC that caused them to enroll. Three samples were developed for the study: mainly previous year high school graduates attending PJC's Pensacola campus; mainly adult, "second career" students at the college's Warrington campus; and mainly older returning students attending the college's Milton campus. Findings included the following: (1) reasons cited as important or very important by all three groups for enrolling at PJC were guaranteed university admission upon graduation, personal attention to students, low tuition, and the college's academic reputation; (2) the most important factor for the recent high school graduate group was low tuition; (3) the second career group cited campus locations and low tuition as the most important, while the returning students cited campus locations and personal attention; (4) while the three groups differed regarding the most important sources of information, direct mailings were cited by recent high school graduates and the college catalog was cited by both the second career and returning students; and (5) concerning PJC's unique factors, friendly and supportive faculty was cited by all three groups. The survey instrument is attached. (HAA)
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Pensacola Junior Coll., FL. Office of Institutional Research and Effectiveness.