ERIC Number: ED410867
Record Type: Non-Journal
Publication Date: 1997-May
Reference Count: N/A
In the Corporate Eye: A Case Study of Institutional Advancement Joining with Business Administration To Measure Corporate Perceptions of Program Value. AIR 1997 Annual Forum Paper.
Blanchard, William; Malmberg, Margaret A.
This case study focused on a small liberal arts college (Lake Erie College, Ohio) over one year during which four milestone events appeared to be pivotal in increasing the willingness of the school to use institutional research for decision-making in areas of program modification and development. At the beginning of the year, the college was faced with enrollment declines in the Master's in Business Administration (MBA) program and the undergraduate business programs. These were followed by the four milestones: (1) development of a marketing research plan to determine possible cooperative arrangements with local employers; (2) a survey of MBA and undergraduate students concerning what they liked and disliked about the college; (3) focused interviews with 20 companies and the resulting report which presented action recommendations; and (4) a concurrent development of a proposal for an accelerated degree completion program for part-time adults. Analysis supports the value of institutional research to institutional decision making. Specific lessons from the case study are drawn including the value of a team-based approach to institutional research, the value of institutional research to institutional advancement efforts, and the value of faculty engagement in market research. (DB)
Descriptors: Adult Students, Business Administration Education, Case Studies, Degrees (Academic), Education Work Relationship, Enrollment Trends, Higher Education, Institutional Advancement, Institutional Research, Job Skills, Job Training, Labor Force Development, Marketing, Part Time Students, Program Development, School Business Relationship, Small Colleges
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A