This study examined the help-seeking propensities of college students enrolled in a "Principles of Financial Accounting I" course. A total of 364 students responded to a questionnaire on various aspects of help-seeking behavior. It was found that the most frequently used source of help was friends or classmates, followed by the instructor and the solutions manual. In terms of improving performance, help provided by the instructor was valued the most favorably. With respect to threat to self-esteem, 64 percent of the students viewed help-seeking as a positive way to solve a problem. However, for each source available, a substantial number of students (9.1 percent to 20.3 percent) agreed or strongly agreed that seeking help was a personal admission of failure. Contacting the instructor was perceived as being the most threatening. (Contains 20 references.) (MDM)