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ERIC Number: ED410625
Record Type: Non-Journal
Publication Date: 1995-Apr-8
Pages: 33
Abstractor: N/A
Reference Count: N/A
Factors Which Influence the Funding of College and University Noncommercial Radio Stations: Purposes as Predictors.
Sauls, Samuel J.
Part of the limitation of educational radio stations rests in the lack of adequate funding, although college and university noncommercial radio stations annually seek funding on campuses throughout the United States. Extending the results of a national survey concerning factors which influence the funding of college and university radio stations as perceived by station directors, the study's implications for the purposes of radio stations were examined. Does a correlation exist between radio station directors' perceptions of radio station purposes and their perceptions of the college/university's purpose for the radio station? Findings highlight the correlation between purposes of radio stations with alike station directors' perceptions of the college/university's purpose for their station. Although station directors' perceptions differed, the following nine factors were significant--the station: (1) is an integral part of an academic program; (2) serves as a public relations tool for the school; (3) serves the community; (4) is an alternative to commercial radio; (5) is a student training facility; (6) is an NPR affiliate; (7) is a student service; (8) is viewed by the school as an important entity; and (9) generates considerable support/underwriting. The selected factors which influence funding included the purposes because the purposes could have been the reason for funding. Except for one difference, the station directors' perceptions of the college/university's purpose for the radio stations mirrored the purposes of the stations as significant predictors of selected factors which affect the funding of such noncommercial stations. (Contains 5 tables, 2 figures, and 11 references.) (NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A