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ERIC Number: ED410624
Record Type: Non-Journal
Publication Date: 1995-Feb-24
Pages: 24
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Factors Which Influence the Funding of College and University Noncommercial Radio Stations.
Sauls, Samuel J.
A national study was conducted concerning factors which influence the funding of college and university noncommercial radio stations as perceived by station directors. A pilot-tested mailed collection questionnaire was sent to a random sample (415) of the 1192 stations designated as noncommercial. A follow-up mailing and phone calls to nonrespondents were made during the survey period. Findings indicated that station management positions, station types, station power, and perceptions of station purposes as perceived by station directors (n=298) were significant predictors of the selected factors which influence the funding of college and university noncommercial radio stations. Statistically significant differences were found between the variables and selected factors which influence the funding of such stations. Findings reinforced the contention that college radio serves as a training ground for students who plan to enter professional broadcasting and that this factor influences funding. The factor of the station's being an alternative to commercial radio is not a crucial element in influencing the funding--the concept of college radio as an alternative to commercial radio is fairly widespread. Further research should be directed toward the impressions of college and university administrators within this same subject area and student service fee allocation and budget decisions which affect funding. (Contains a figure and 20 references.) (NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A