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ERIC Number: ED410619
Record Type: Non-Journal
Publication Date: 1997-Mar-27
Pages: 12
Abstractor: N/A
Reference Count: N/A
The Effect of Color Design in Chinese CAI Softwares.
Lin, Min-Jin H.
A study investigated how different combinations of background color, text brightness and text color in Chinese CAI (computer assisted instruction) software programs may influence the affection, perception, and cognition of elementary school students in Taiwan. A sample size of 332 was drawn from the sixth-grade students of 2 elementary schools. Students were assigned to 16 groups which represented the total number of combinations between 8 background colors and 2 text brightnesses. For each group, 7 sets of testing materials and questions were presented on the computer screen corresponding to 7 different text colors. Testing materials included questions on the Chinese language (memory retention of words, phrases, and short sentences) and from the natural sciences (memory and comprehension of articles of different length). Results indicated that: (1) purple background color was significantly preferred over red, however background color had no effect on perception and cognition; (2) text brightness had no effect on affection, perception, and cognition; and (3) text color had significant effects on affection and perception, but it had no significant effect on cognition. (Contains 17 references.) (Author/RS)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Taiwan