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ERIC Number: ED409895
Record Type: Non-Journal
Publication Date: 1997
Pages: 4
Abstractor: N/A
Reference Count: N/A
Motivation in Instructional Design. ERIC Digest.
Small, Ruth V.
The ARCS Model of Motivational Design, developed by John M. Keller of Florida State University, is a systematic model for designing motivating instruction. The ARCS Model identifies four essential strategy components for motivating instruction: attention strategies for arousing and sustaining curiosity and interest; relevance strategies that link to learners' needs, interests, and motives; confidence strategies that help students develop a positive expectation for successful achievement; and satisfaction strategies that provide extrinsic and intrinsic reinforcement for effort. Since the ARCS Model was introduced in the early 1980s, several instruments have been developed for assessing the motivational quality of instructional situations. The Instructional Materials Motivation Survey (IMMS) asks students to rate 36 ARCS-related statements in relation to the instructional materials they have just used. Other ARCS-based evaluation instruments include the Motivational Delivery Checklist and the Website Motivational Analysis Checklist. (WebMAC). ARCS provides a useful framework for both the design and improvement of the motivational quality of a range of informational entities--from classroom instruction to Internet resources. (Contains 12 references.) (AEF)
ERIC Clearinghouse on Information and Technology, 4-194 Center for Science and Technology, Syracuse, NY 13244-4100 (free while supplies lasts).
Publication Type: ERIC Publications; ERIC Digests in Full Text
Education Level: N/A
Audience: N/A
Language: English
Sponsor: Office of Educational Research and Improvement (ED), Washington, DC.
Authoring Institution: ERIC Clearinghouse on Information and Technology, Syracuse, NY.