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ERIC Number: ED409591
Record Type: Non-Journal
Publication Date: 1997-Mar
Pages: 7
Abstractor: N/A
Reference Count: N/A
Information, Institutions, Society and the New Media.
Lichty, Patrick
The year 1997 is seeing rapid-fire technological change, the likes of which few ages in history have seen. The popular concern in the academy is the utilization and ubiquity of the Internet in classroom and administrative functions. With ever increasing regularity, universities are relying on online resources, such as Internet syllabi, course discussion groups, and online registration services. One misconception about the digital media is that it is able to translate printed matter directly to the screen. The web-like construction of the Net, however, collapses the vertical assembly of traditional information structures (paragraphs, indices) creating an interlinked system of symbols: lexia, images, other media. It can be surmised that the multimedia text, or "macrotext," requires no less than a significant revision of how people interact, design, and distribute information. There are many reasons for the narrowing or "shallowing" of the interactive experience with the text, including issues of ergonomics, the structure of interactive media itself, editing, and possession of technology. The most effective methodology to speak to the media culture is to use equivalent media to convey the salient points of a sociological discursive strategy. This can be accomplished by expansion on the written text--by the inclusion of sounds, images, and motion. The framing of the theoretical discourse within the expanded contextual space is essential to the communication of the concepts of postmodern thought that are intrinsic to a social theory of a multimedia culture. (Contains 12 references.) (CR)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A