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ERIC Number: ED409575
Record Type: Non-Journal
Publication Date: 1997-Apr
Pages: 22
Abstractor: N/A
Reference Count: N/A
Scholarly but Relevant: A Comparison of Topic Frequency between "Journalism Quarterly,""Journal of Broadcasting & Electronic Media," and RTNDA "Communicator."
Ozmun, David
A study compared the topics addressed in a professional trade publication, the RTNDA (Radio and Television News Directors Association) "Communicator," with topics specifically addressing broadcast news in the scholarly journals "Journalism Quarterly" and "Journal of Broadcasting and Electronic Media." The purpose of the research was to help ascertain whether television and radio news directors will find the research and issues of academic journal researchers useful and relevant to their journalism responsibilities. Findings are based on a content analysis of the publications from 1992-1994, and are a partial replication of an earlier study that compared the content of "Quill,""Editor and Publisher," and "Columbia Journalism Review" with "Journalism Quarterly." As in the earlier study, through the use of correlation measurements of ranking association, the data suggest that the most frequent topics addressed in "Communicator" are also important to the scholarly journals. An even stronger correlation was discovered when a second ranking--without the category "theory and research methods"--was also tested. Despite evidence that broadcast news managers do not read nor value the published efforts of researchers, these findings suggest that studies involving the quality of journalism, ethics and professional values, competition with other media, and work environment issues, may find a receptive audience when the style of an article is revised and edited for interest to the practitioner in addition to the scholar. (Contains 27 references, 7 notes, and 2 tables of data.) (Author/RS)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A