ERIC Number: ED409400
Record Type: Non-Journal
Publication Date: 1995
Reference Count: N/A
Planning an Anti-Racism Initiative. Project Change.
Batten Susan T.; Leiderman, Sally A.
Project Change was launched by the Levi Strauss Foundation in 1991 as an initiative to address racial prejudice and institutional racism in communities in which Levi Strauss & Co. had facilities. Working with multiracial coalitions in Albuquerque (New Mexico), El Paso (Texas), Valdosta (Georgia), and Knoxville (Tennessee), the Foundation and the Center for Assessment and Policy Development have learned a number of lessons about starting a corporate sponsored, community-driven, anti-racism initiative. Communities need to understand how difficult it is for multiracial groups to be inclusive and to reach consensus in a timely and efficient way. Task forces need a variety of people and a great deal of community support. A common approach will eventually emerge, and those who stay involved will be able to adapt their own strategies. However, specialized training and assistance are necessary to bring community representatives to that point. Corporate sponsors need to understand that local task forces need time to develop strategies and engage participants. An effective task force facilitates change. There is a role for outside assistance, but it is important to establish local ownership of the initiative promptly. The corporate sponsor can be a catalyst, but the community must be in charge ultimately. Experiences at the four project sites show the challenges antiracism programs face, but they also reveal the potential of these initiatives for community improvement. (SLD)
Publication Type: Reports - Evaluative
Education Level: N/A
Sponsor: Levi Strauss Foundation, Inc., San Francisco, CA.
Authoring Institution: Center for Assessment and Policy Development, Bala Cynwyd, PA.