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ERIC Number: ED409179
Record Type: Non-Journal
Publication Date: 1996-Aug
Pages: 65
Abstractor: N/A
Reference Count: N/A
Environmental Attitude and Ecological Behavior.
Kaiser, Florian G.; And Others
This paper establishes environmental attitude, a construct in environmental psychology, as a powerful predictor of ecological behavior. Based on Ajzen's theory of planned behavior, this study uses a unified concept of attitude and a probabilistic measurement approach. Questionnaire data from members of two ideologically different Swiss transportation associations are used. The study confirms three measures of orthogonal dimensions by means of factor analysis: (1) environmental knowledge; (2) environmental values; and (3) ecological behavior intention. One other measure, general ecological behavior, is established as a Rasch-scale that assesses behavior by considering influences beyond a person's actual behavior control. A structural equation model was used to confirm the proposed model: environmental knowledge and environmental values explain 40% of the variance of ecological behavior intention which, in turn, predicts 75% of the variance of general ecological behavior. Contains 78 references. (Author/DDR)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Switzerland