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ERIC Number: ED408997
Record Type: Non-Journal
Publication Date: 1997-Jan
Pages: 8
Abstractor: N/A
Reference Count: N/A
Factors Affecting Children's Attention on TV Viewing.
Wu, Sophia T.
This study investigated what and how preschool children view children's television programs, with a focus on cultural and ecological factors which might affect their visual attention and the nature of their immediate recall of content. The secondary task method (in which an individual is required to perform two tasks simultaneously) was applied to determine children's attention degree, and an in-depth interview was conducted to describe the subject's memory type. Subjects were 60 kindergartners in Taiwan. An edited segment from a Chinese pre-school television program was used as the primary source of information. In addition to the video, a set of color transparencies were used as the secondary task instrument. Both stimuli were 16 minutes in length. In total, 12 observation sessions were conducted. Age difference, demographic area, and language familiarity were found to be significant factors that affect children's attention on television viewing. (Contains 21 references.) (AEF)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Taiwan