ERIC Number: ED408624
Record Type: Non-Journal
Publication Date: 1995-Aug
Reference Count: N/A
Merging the Teaching of Advertising and Public Relations Campaigns onto the Information Superhighway.
Gustafson, Robert L.; Thomsen, Steven R.
The American Association for Higher Education is interested in how computers and online communication technologies can help contribute to the teaching and learning process. There are ways, the organization believes, for professors to incorporate online services into their courses without having to rethink their approaches to teaching. This paper raises the issue as to whether advertising and public relations curricula have kept up with the advances in this technology. The paper discusses the need for, and the merits of, incorporating the Internet and related services into the teaching of campaigns and techniques courses and offers some classroom applications. Contains 24 references. (Author/RS)
Publication Type: Guides - Classroom - Teacher; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A