ERIC Number: ED408341
Record Type: Non-Journal
Publication Date: 1997-Mar
Research Methodology in the Information Age: A Comparison of Two Survey Techniques.
Ouimet, Judith A.; Hanson, Gary R.
Historically, data have been collected from survey participants through a paper-and-pencil questionnaire or through interviews in person or on the telephone. This study compares the use of a new approach, interactive telephone data collection (ITDCT) to traditional paper-and-pencil collection. ITDCT administers survey items through a digitized human voice using a computer software program. Respondents enter their responses by pushing telephone keypad numbers. From an initial sample of 5,908 students, data about the community and campus environment were collected from 867 undergraduates though a questionnaire and from 666 through ITDCT. The overall response rate was relatively low because of the timing (last week of the semester) and some problems with the ITDCT system. Although there were significant differences between the two survey types, when the data were inspected by plotting the means and standard deviation, one could see the statistical differences as a result of the large sample size and the power of the tests--small degrees of freedom in the numerator with large degrees of freedom in the denominator. No patterns suggested that social context effects played a role in item responses by survey type. Findings were not sufficient to demonstrate whether ITDCT is really a good substitute for a paper-and-pencil questionnaire, but they do suggest the usefulness of the technique for a short questionnaire. (Contains 2 tables, 11 figures, and 12 references.) (SLD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A