ERIC Number: ED407599
Record Type: Non-Journal
Publication Date: 1996-Feb
Reference Count: N/A
An Evaluation of the Effectiveness of the "Helping Hand" Newsletter in Barbour County, Alabama.
Shaw, Habiba N.
A number of procedures were used to evaluate the effectiveness of the "Helping Hand," a free monthly newsletter published by the Barbour County (Alabama) Extension Service, with a circulation of 1,000. Seven criteria were established using related literature and advice from extension service professionals. A questionnaire and a cover letter were developed and validated by a formative committee, field-tested for readability, and mailed to 100 of the newsletter's recipients. After telephone follow-up, 61 responses were collected. The results revealed that 95 percent of the clientele read almost all of the newsletter, 61 percent would be disappointed if the newsletter failed to arrive, and 33 percent would notice its absence. Most respondents indicated that they always found the newsletter useful, reliable, and timely. The also indicated that the newsletter was easy to understand, and 80 percent would like to receive it monthly. The study concluded that the newsletter is an effective method of reaching individuals who do not have time to take courses, attend meetings, or read books. A follow-up survey was recommended. (The report contains 18 references and 5 appendixes that include the criteria of the survey, the formative committee, the questionnaire, the cover letter, and a copy of the newsletter.) (KC)
Publication Type: Dissertations/Theses - Practicum Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Alabama