ERIC Number: ED407329
Record Type: Non-Journal
Publication Date: 1986
Reference Count: N/A
Cash In! Funding and Promoting the Arts. A Compendium of Imaginative Concepts, Tested Ideas, and Case Histories of Programs and Promotions that Make Money and Win Audiences.
Reiss, Alvin H.
This combination handbook, guidebook, and how-to-do-it manual presents useful marketing and fund-raising strategies for those involved in promoting and funding the arts. Case histories of funding programs and promotions are presented along with advice and guidance on: tapping the corporate treasury; unusual direct-mail techniques; and the use of social events, raffles, auctions, and other occasions for fund-raising; generating earned income; advertising; and unusual promotional ploys. Suggestions are given for molding a fundraising strategy to the needs of any size theater, opera, or dance company, orchestra, museum, or other community arts venue. (MM)
Descriptors: Advertising, Arts Centers, Audiences, Community Resources, Community Services, Dance, Fine Arts, Fund Raising, Museums, Opera, Orchestras, Public Support, Publicity, Theater Arts, Tourism, Visual Arts
Theatre Communications Group, Inc., 355 Lexington Ave., New York, NY 10017-0217 ($24.95).
Publication Type: Books; Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A