ERIC Number: ED407328
Record Type: Non-Journal
Publication Date: 1995
Reference Count: N/A
Don't Just Applaud - Send Money! The Most Successful Strategies for Funding and Marketing the Arts.
Reiss, Alvin H.
This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual practice. Each case is presented in a "Challenge, Plan, Result" format and many are illustrated with a reproduction of the flyer, brochure, poster, or letter used in the fund-raising campaign. The book is organized into subject areas: (1) "The Arts are Creative"; (2) "Niche Marketing"; (3) "Audience Reach"; (4) "Selling Tickets"; (5) "Outrageous Promotions"; (6) "Advertising Your Worth"; (7) "Mail Us Money"; (8) "Fund-Raising Events and Concepts"; (9) "Other Ways to Make Money"; (10) "Business Support"; and (11) "The Tourist Trade." (MM)
Descriptors: Advertising, Arts Centers, Audiences, Community Resources, Community Services, Dance, Fine Arts, Fund Raising, Museums, Opera, Orchestras, Public Support, Publicity, Theater Arts, Tourism, Visual Arts
Theatre Communications Group, Inc., 355 Lexington Ave., New York, NY 10017-0217 ($15.95).
Publication Type: Books; Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Community; Practitioners; Researchers
Authoring Institution: N/A