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ERIC Number: ED407328
Record Type: Non-Journal
Publication Date: 1995
Pages: 161
Abstractor: N/A
Reference Count: N/A
ISBN: ISBN-1-55936-105-0
Don't Just Applaud - Send Money! The Most Successful Strategies for Funding and Marketing the Arts.
Reiss, Alvin H.
This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual practice. Each case is presented in a "Challenge, Plan, Result" format and many are illustrated with a reproduction of the flyer, brochure, poster, or letter used in the fund-raising campaign. The book is organized into subject areas: (1) "The Arts are Creative"; (2) "Niche Marketing"; (3) "Audience Reach"; (4) "Selling Tickets"; (5) "Outrageous Promotions"; (6) "Advertising Your Worth"; (7) "Mail Us Money"; (8) "Fund-Raising Events and Concepts"; (9) "Other Ways to Make Money"; (10) "Business Support"; and (11) "The Tourist Trade." (MM)
Theatre Communications Group, Inc., 355 Lexington Ave., New York, NY 10017-0217 ($15.95).
Publication Type: Books; Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Community; Practitioners; Researchers
Language: English
Sponsor: N/A
Authoring Institution: N/A