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ERIC Number: ED407119
Record Type: Non-Journal
Publication Date: 1997-Apr
Pages: 13
Abstractor: N/A
Reference Count: N/A
Gender and Ethnic Portrayals in Saturday Morning Television Programs.
Calvert, Sandra L.; And Others
Children's television programs broadcast on Saturday mornings (7:00am-12:00pm) on CBS, NBC, ABC, and Fox networks were examined for gender and ethnic representation. For a sample of programs during the 1995/96 television season, raters counted the number of males and females, and the number of Caucasians, African-Americans, Hispanic-Americans, Asian-Americans, and Native Americans presented in the programs. Raters then computed the amount of time each character appeared and spoke during the program. The results showed that the male to female ration was 4/1 on CBS, 4/1 on Fox, 3/1 on ABC, and 1/1 on NBC. Male characters spoke more (an average of 10 minutes and 46 seconds) than female characters (an average of 2 minutes and 55 seconds). Caucasian and ethnic minority representation was 73.6 percent and 26.4 percent respectively; these percentages are very close to the groups' actual percentages in the United States population. There was a difference in the representation of race in major roles (roles in which a character speaks and is present at least 20 percent of the total program time). ABC and Fox under-represented ethnic minorities in major roles, CBS over-represented ethnic minorities in major roles, and NBC represented both ethnic minorities and Caucasians in major roles in proportions equal to their proportions in the United States population. Ethnic minority females were not represented at all in major roles on ABC and NBC, and were represented on CBS and Fox 16 percent and 5 percent of the time, respectively. (AS)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A