ERIC Number: ED407046
Record Type: RIE
Publication Date: 1993-Jun
Fund Raising in a Changing Economy: Notes for Presidents and Trustees.
Essex, Glenn L.; Ansbach, Charles
Foundation Development Abstracts, v3 n2 Jun 1993
Due to the increase in the number of institutions asking for donations from businesses and individuals, community colleges seeking to raise funds must be responsive to the needs of their local business communities. In conducting major fundraising campaigns, its is important that potential donors believe that the need is crucial and have the capability to give, that a group of capable volunteers exist who can solicit contributions; and that colleges have a clear campaign. Seven steps for successful fundraising include: enlist the support of top community leaders; conduct extensive research on financial capabilities in the community; cultivate the interest and involvement of top leaders and potential donors; develop a plan; develop fundraising appeals; develop a positive image among potential donors; and ensure input by college faculty, staff, and students. Although college presidents and trustees can hire development directors to generate major funding, they also have important roles to play in providing a guiding vision for the college and department; identifying and explaining private funding needs; setting realistic goals for fundraising; providing the budget and other resources needed to reach goals; setting a positive, visible image in the community by being active; cultivating strong, positive, personal relationships with top donors and prospects; taking an active role in requesting major gifts; and personally providing recognition to major donors. (HAA)
Publication Type: Collected Works - Serials; Information Analyses
Education Level: N/A
Authoring Institution: Network of California Community Coll. Foundations, Rancho Cucamonga, CA.
Note: For the remaining issues of Volume III, see JC 970 275-277.