ERIC Number: ED406267
Record Type: Non-Journal
Publication Date: 1995
Reference Count: N/A
Turning On and Tuning In: Media Participation in the Arts. Research Division Report #33.
Gray, Charles M.
Data gleaned from the 1982, 1985, and 1992 Surveys of Public Participation in the Arts (SPPAs) were used in this analysis of participation in the arts via television, radio, and sound recordings. The arts examined were jazz, classical music, opera, musicals and operettas, plays, dance, and the visual arts. Selected findings are as follows: (1) Arts participation increases with age. (2) An aging population will increase arts participation. (3) Arts participation increases with education. (4) Arts participation rises with income. (5) Income plays a lesser role in participation via the broadcast media than that of live performance participation. (6) Urban residents are more likely to participate in the arts than are rural residents. (7) Urban residence is not as important a determinant of participation via the broadcast media and recordings as it is for live performance participation. (8) Men are less likely to participate in the arts than are women. (9) Whites are more likely to participate in the arts than are other racial groups. Policy implications supported by the findings include: (1) some television channels can be dedicated to arts programming; (2) arts organizations may explore greater use of videotapes and music videos for the cultures; and (3) educators can further enhance exposure to the arts at all levels. Tables and appendices are provided. (MM)
Descriptors: Audience Analysis, Audience Participation, Audience Response, Audiences, Behavioral Science Research, Classical Music, Cultural Activities, Dance, Drama, Fine Arts, Group Behavior, Jazz, Mass Media Role, Opera, Surveys, Tables (Data), Television, Theater Arts, Visual Arts
Seven Locks Press, 1400 E. Watson Center Rd., Carson, CA 90745-4319, 800-354-5348.
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: National Endowment for the Arts, Washington, DC.